According game Work , CNG in the study jointly released a new game , " 10 December 2013 , China Mobile Game Industry Report" shows that as of the end of December , mobile game users in China , the overall proportion of core users share grew to 28% .
The proportion of core users
In the fourth quarter , the mobile game market in the heart of the user three times the proportion of the first quarter of 2013 . CNG in the new game ( gamma data ) research and analysis, and increase the percentage of core users are closely related to user habits. Through observation can be found :
First, the game addiction mechanism design is conducive to shaping user habits . As we all know , this design principle has long been implemented in the field of web games and social games through the " Login reward ", " props to receive ," and so stimulate the user repeatedly on line. Therefore , the introduction of this mechanism for mobile gaming user habits play an important role .
Second, the game is conducive to increased social relationships implant user games adhesion degrees. Observed that mobile social networks have a huge advantage around the clock online , at any time during the game to achieve external communication of information, such as Tencent QQ micro-channel and games . So , this link is not for the high viscosity of the user , on-line is a good reminder .
Third, the game within the Internet environment conducive to increase the user to improve the gaming experience . Currently , the access level of service and quality of signal transmission in mobile networks increased data capacity and transfer speed network operators in improving data flow rates are gradually declining. This not only reduces sensitivity to flow expense of users , but also makes the game become the norm anytime, anywhere .
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